Please keep hands inside the strategy.Service · 03
Google Ads and PPC
Put every advertising rupee behind a clear objective.
Discuss this service ↗What it solves
Capture high-intent demand through carefully structured search, display, shopping and remarketing campaigns.
- Rising cost per lead
- Broad targeting and wasted clicks
- Weak landing-page conversion
- Incomplete conversion tracking
Campaign strategy, account structure, conversion tracking and ongoing optimisation.
Deliverables
A scope built around the goal.
Keyword and audience research
Campaign architecture and ad copy
Landing-page recommendations
Conversion tracking review
Ongoing bid and budget optimisation
Our workflow
Visible progress from discovery to improvement.
- 01
Define the conversion and economics
- 02
Research demand and structure campaigns
- 03
Launch with verified tracking
- 04
Optimise search terms, ads and landing pages
Business benefits
What this work is designed to improve.
- Fast access to high-intent searches
- Controlled budgets and transparent data
- Better alignment between ad and landing page
- Continuous learning from conversion data
Suitable industries
Experience applied with industry context.
Frequently asked questions
Useful answers before we begin.
Is media spend included in your fee?+
Media spend is normally paid directly to Google and kept separate from the management fee.
Do clients retain account access?+
Yes. Campaigns should run in a client-owned account with transparent access and reporting.
Can you improve an existing account?+
Yes. We begin with an account, tracking and landing-page audit before recommending a rebuild or focused optimisation.